Guest Consideration for Dining Out in Nusa dua Resort Area
Food and beverage revenue is the second major income for the hotel business and guests in the house as the main target market for restaurants and bars inside the hotel. Data from some hotels in Nusa Dua resort area show that most of their guests having dinner outside the hotel. The purpose of this study is to find out reasons that motivate hotel’s guests having dinner outside or dining out. Data were collected by self administered questionnaire by guests that stay in Nusa Dua area and were analyzed using factor analysis. The result shows that there are three main reasons that motivate guests for dining out, such as to get a good value for money, to relax in a good atmosphere, and to know the surrounding area.